3 Reasons You Should Use a Real Estate Professional Over ‘For Sale by Owner’


If you are getting ready to sell your home, chances are, the thought of trying to sell it yourself has crossed your mind. The benefit of FSBO, or ‘for sale by owner,’ is that by not being responsible for paying a real estate agent’s commission, you’d stand to save between 3 and 6 percent of the final selling price of your home.

The downside, however, is that you will be responsible for all of the work that goes into selling a home. Here are three reasons why you should sell your home with a realtor rather than attempting FSBO. It is the best approach to getting your home sold:

Sell Your Home With A Realtor VS. FSBO

1. Marketing Power

The days of placing a sign on your front lawn and posting a listing in the newspaper are gone. In today’s hyper-connected world, these traditional methods of marketing your home are no longer enough to get your property in front of enough potential home buyers.

Research says that 95% of buyers begin their search for a new home online, so why not tap into the vast marketing network that a real estate professional has access to? Most realtors have a reliable strategy for marketing properties through their website, blogs and social media. They also have relationships with other brokers who have been enlisted by pre-qualified buyers to help them find their home.

2. Pricing

Without investing in a formal appraisal on your home, it can be tricky to figure out exactly what your home is worth in the market you are selling in. It can be difficult to think objectively about your own home, and you will need to take several external factors into consideration, including which other homes in your neighborhood are on the market, how much inventory is on the market overall and sale prices and amount of time on the market for homes recently sold in your area.

When you sell your home with a realtor, it not only brings their experienced eye and a wealth of training to the table but it also gives you access to all the local data that is so critical to pricing your home right.

3. Experience

Selling a home in today’s market is a complicated process; not only does it require a major investment of time but there are likely to be negotiations, multiple offers, competition and an issue or two that arise along the way. If you’ve never sold a home before, or even if you have, the risk of making mistakes that can cost you money, or even your deal, exist throughout the process.

When you work with a real estate professional, these responsibilities become theirs, and they are experienced in handling them. A realtor will negotiate on your behalf, answer questions, work to resolve issues and handle all the forms, documentation and technical reporting that goes into getting a home sold.

Working With A Real Estate Professional Has Its Benefits

Selling your home is one of the biggest financial transactions of your life. An experience real estate professional will work for you at every stage of the process to get your home sold for top value.